Find Facebook pages and Twitter streams for one credible nonfiction site and one credible nonfiction writer of your choice. How do the publications/writers interact with readers? Does it work? Why or why not? How much is too much? What is effective and what is noise? Write a short post.
This is the Facebook page for The Atlantic. It currently has 54,308 followers and appears to update regularly, but most posts by the page owner seem to be aggregating Atlantic articles rather than providing any additional content or reader interaction. Likewise with the magazine's Twitter account, which is posts short blurbs and links to its own articles online. The Twitter account could be useful for notifying readers of articles that might interest them if they aren't consistent readers of the magazine, but doesn't seem to do much in the way of engaging with readers or soliciting interaction.
Malcolm Gladwell has not one but two Facebook pages, neither of which provides any content beyond his wikipedia biography blurb, leading one to suspect Mr. Gladwell himself is likely not actually operating either page. Lacking any additional content or interaction the main function of the pages seems to be enabling FaceBook users to link to an author page, which has limited utility but isn't entirely useless (i.e. A status reading "I'm loving Malcolm Gladwell's new book!" that links to one of the author pages would eliminate doubt as to the identity of Gladwell as an author rather say a friend who had lent said user a book- a trivial application.) While a Twitter account exists for Gladwell it should be noted that it doesn't have Twitter's blue check mark of authenticity and thus cannot be relied upon to be operated by the believed entity.
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